
From the mind of Kato McNickle
Where do you send your play? How do you find theaters? Who wants to read it?
First off, you're reading this at the Playwrights Zoo, linked to hundreds of theaters in the USA that accept unsolicited plays and queries. Start clicking links and see what theaters like to do.
You click. What next? Do you go straight to the "Submission Guidelines" page? I hope not. Take a look at the theater's current season. After that, go to their "About Us" page. Read their mission statement. Find out what their primary goals are. Does your play jibe with that?
Check out their production history, what sort of community do they serve? All of this information will help you spend your postage and printing dollars best, and save the valuable time of the people in the trenches trying to find the next great play for their production company.
After all of that investigation, if you're still thinking, "I gotta work with these people!" then find out how you can get your script in the door.
How else do you winnow down the best place to send your plays? Create your dream list. Where are 10 places that you'd die to work in? Think big. Think best. Now think, "How do I get them to notice me?"
Start a plan. Notice who's who in that theater. Pay attention to what kind of plays they are doing, what kind of actors do they cast, what are they about?
Send them a querie and track what happens. How long does it take to get your first response? Did it take a week to get a rejection from an intern? Did it take six weeks to get a rejection from an assistant? Did it take two months to get a positive response from an associate or a manager? All of this matters.
Keep a log of every place that you send to. Track when you send, what you send, when you heard back, how you heard back. Make notes: How often does the literary office experience turnover? How often do you get a personalized letter? Are you getting the kind of responses that let you know that they are genuinely considering your work?
You've got to think about this like the bussiness person that you are (or are on your way to becoming.) Or, if making it a business really kills the buzz, approach it as a scientist. You've got data to collect, patterns to observe, and adjustments to make to initiate your desired outcome.


